Looker Studio (formerly Google Data Studio) is a powerful and user-friendly data visualization and reporting tool that helps you transform raw data into insightful and engaging reports. It’s a free platform that allows you to connect to a variety of data sources, blend them together, and create interactive dashboards and reports that are easy to share and collaborate on.
With Google Looker Studio, you can:
Data connectivity
Connect to a wide range of data sources, including Google Analytics, Google Ads, BigQuery, Google Sheets, and more.
Data blending
Combine data from multiple sources to gain a comprehensive view of your business. Data blending is what Microsoft calls data modelling in their products such as Excel or Power BI.
Customization
Create custom reports and dashboards with a drag-and-drop interface, using a variety of charts, graphs, and tables.
Collaboration
Share reports and dashboards with colleagues and stakeholders, and collaborate on them in real-time.
Interactive reports
Create interactive reports that allow users to filter, sort, and drill down into data.
Scheduling and automation
Schedule reports to be sent automatically to recipients at specified intervals.
Mobile-friendly reports
Create reports that are optimized for viewing on mobile devices.
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